Nascasino: We Create New Strategies to a Whole New Demographic
For three years, Newsandscore has been operating to give the Bitcoin community its much needed dose of online entertainment through cryptocurrency betting. Coin News Asia had the chance to speak with Stephen Turk, Nascasino’s brand manager to give us an in-depth look on their operation.
Coin News Asia: Every Bitcoin enthusiast has gone through a journey– what led you to be interested in Bitcoin?
Stephen Turk: I come from a fiat online casino marketing background in the early 2000’s. I was fortunate to be a part of a very successful team. When I became acquainted with bitcoin in early 2012, I immediatelly recognised its potential to change the landscape of online transacting and creating decentralised trust.
CNA: What are some specific challenges you’ve encountered in mounting NaSCasino?
ST: NewsandScore has been in operation as a Bitcoin betting site since 2012 and the casino has not been marketed aggressively as we have focussed more on developing the infrastructure behind the platform and the bitcoin casino was mainly a live beta testing ground for the software our parent company, SoftSwiss, provides to other gaming operators. We have now added a full-time management and marketing team for NaSCasino and are currently focusing on building our relationships and engaging with the players.
CNA: What can you say is the best thing about your Bitcoin casino in comparison with other crypto-related gaming sites?
ST: Trust. We have been around long enough to have weathered most storms and are at the forefront of devleoping engagement strategies for players to provide added value to their gaming experience. We operate solely on the SoftSwiss in-house platform, but have games from providers like Ezugi, Amatic, and Betsoft also. I enjoy engaging with our customers the most. It is amazing how different people from all over the world can share similar interests on a specific subject yet have completely different backgrounds.
CNA: Can you share some latest innovations with your brand?
ST: Due to the nature of the payment mechanism, it much more difficult to engage new players through bonuses alone, and we have to create new strategies to a whole new demographic. Even though we have the highest deposit bonus available in the market, we find that we have much more success with engaging promotions like our treasure hunt or miner competition. We are quite active in giving random prizes and bonuses to players and have the highest no deposit bonuses with the lowest rollover requirements in the market. Fact. On top of that freespins and random no deposit bonuses are given out every week. So there is always a nice little surprize at NasCasino.
CNA: What are the key differences of the experience with Bitcoin casino and a land-based casino?
ST: Bitcoin casinos are simply superior to fiat online and land-based casinos. You get the convenience of a fiat online casino with exactly the same quality of games (except these are provably fair, and if you don’t trust a “certificate,” you can trust in mathematics) coupled with the instant gratification of picking up your chips and leaving from a land-based casino. Did I mention NaSCasino also has “LIVE DEALERS?”
CNA: Are you going to focus on the Bitcoin gaming space only or offer merchant solutions as well?
ST: We are 100% focused on Bitcoin only as our interest lies beyond the Bitcoin value itself. We are spending a lot of resources in researching related uses of the Bitcoin technology in respect of affiliate programmes and speeding up the remuneration period of affiliates, so you end up with a hybrid of CPA and rev share income as an affiliate. The pain points have already been removed as players are able to deposit fiat to their Cubits account to have their Bitcoin balances increased automatically in the NaSCasino wallet of their player account.
CNA: What do you think Bitcoin needs to go mainstream?
ST: I think it is already “mainstream” from a technology perspective, but its utility as a method of storing value will only be decided once there is no price volatility.
CNA: Have you set sights on the Asian market in particular?
ST: I see “bitcoin” as “of the internet for the internet,” so I cannot really draw parallels when it comes to geographic locations. I think some regions could benefit from a more open and transparent monetary system, and I definitely see how bitcoin could become a platform for many government institutions transferring value/instruction between departments.
CNA: What can you say about online gambling laws and cryptocurrency legality?
ST: I think a lot of progress has been made in the online gaming space over the last 15 years and jurisdictions like the UK, Isle of Man, Jersey, Dutch Antilles, and others have really made online gambling much safer for players and operators. Bitcoin to me is just another layer on top. The “programmable” property which bitcoin adds when performing the same function as cash makes it vastly superior, and I can see how, once development of the Bitcoin protocol expands, regulators may become heaviliy reliant on decentralised settlement systems such as bitcoin which cannot be manipulated or tampered with to provide them with audit trails.
CNA: Our favorite question to ask: do you have a Bitcoin price prediction?
ST: Not yet; every time I’m ready to make a prediction, the price changes. I wouldn’t sell mine for under a $1000 though…
CNA: And finally, for those who don’t get Bitcoin, do you have any suggestions?
ST: Don’t worry; you don’t need to! You would, however, benefit from reading up on the Byzantine generals problem… It’s interesting reading which might prick your inquisitive nature, and it snowballs from there. Stay safe, and use common sense. Research any new Bitcoin casino before placing your bets there. Don’t be the first to try out a new online casino, no matter how great their offers are. Do not make debt on credit cards to buy bitcoin or enter into any loan agreements. Most importantly, remember “WINNERS know when to QUIT.”
CNA: Great words, Stephen. Thank you very much.
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